Over the past few months, we’ve started working with several companies that would like to build applications with commercial support, training, and sales/marketing enablement. Interactive advertising agencies, systems integrators, and independent software developers are all looking to extend their web apps and campaigns into mobile and to build more immersive brand experiences.
Today we’re announcing that Razorfish, Tribal DDB, and Intridea (interactive agencies), Computer Sciences Corp and Cimex (systems integrators), and TMA Resources (ISV) have signed on to the newly established Appcelerator Partner Program. These trailblazers all share four common needs:
- Reduce the cost of application development: Forrester estimates mobile apps can cost between $50k-$300K using Objective-C developers. We’re seeing typical Titanium-based apps cranked out in 40-60 hours end-to-end. That’s an order of magnitude less time & cost.
- Use the team you have: the build vs. buy decision just swung back over in favor of build. Why lose out on margin and lose control of the project through outsourcing when you can build it yourself?
- Build across multiple platforms: did you know that Android will most likely overtake iPhone in shipments within 2 years? So says Gartner, and we agree. Hardware vendors like Motorola are betting the farm on Android as are carriers like Verizon. Support both platforms with Titanium.
- Metrics, Metrics, Metrics: we’re adding support for analytics over the coming quarter and will be beta testing this offering with our partner base. Metrics are the lifeblood of any campaign.
Take a look at a recent success story with Appcelerator partner and interactive ad agency Archrival’s recent campaign with Lone Star beer. Or read Adotas’ article on today’s announcement for their perspective.
Interested in partnering with Appcelerator? Read more about our partner program and drop us a line!
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